The 2027 Jeep® Wrangler Laredo brings a memorable name from the automaker’s history back to the trail. As part of the Twelve 4 Twelve series, this special-edition Wrangler combines Southwestern-inspired styling with modern comfort, technology, and off-road capability. Fields Chrysler Jeep Dodge RAM Asheville takes a closer look at the history behind the Laredo and what makes its return distinctive.
The History of the Jeep Wrangler Laredo
The Laredo name became part of Jeep history in the early 1980s, when it appeared as an upscale package for CJ-5 and CJ-7 models. Named after Laredo, Texas, the package added distinctive styling and additional comfort to the rugged capability associated with Jeep vehicles. Features included high-back bucket seats, upgraded interior materials, carpeting, and exterior touches such as chrome accents and distinctive wheels.
When the Jeep Wrangler succeeded the CJ line for the 1987 model year, the Laredo name continued into a new generation of Jeep vehicles. Its combination of rugged capability, added comfort, and Southwestern-inspired styling helped establish an identity that the 2027 Jeep Wrangler Laredo now revisits with a modern interpretation.
The Modern Iteration
For 2027, the Jeep Wrangler Laredo brings its Southwestern-inspired character to a modern Wrangler. Heritage-inspired exterior details include a tan soft top, unique Gobi accent grille, Laredo hood and bodyside decals, bronze tow hooks, and bronze-accented badging. Inside, Bison Brown Nappa leather seats pair with Mayan Gold accent stitching, while subtle cowboy hat motifs in the HVAC graphics provide another nod to the Laredo's Western inspiration.
The Laredo isn't only a styling package. Built on the Wrangler Willys foundation, it comes standard with the Xtreme 35 Package, including 35-inch BFGoodrich KO2 tires, bronze beadlock-capable wheels, and a 1-inch lift. It's also available in both two-door and four-door configurations, combining its heritage-inspired design with Trail Rated® capability.
Test Drive Iconic Jeep Vehicles in Asheville, NC
The 2027 Jeep Wrangler Laredo combines heritage-inspired details with the modern capability of the Wrangler Willys and standard Xtreme 35 Package. From its tan soft top and earth-tone interior to its 35-inch tires and 1-inch lift, the Laredo gives a classic nameplate a distinctly modern interpretation. Visit Fields Chrysler Jeep Dodge RAM Asheville to learn more and experience the Jeep Wrangler lineup for yourself.